First store in Singapore (continued)
Why Singapore?
This is not just the first step in expanding overseas.
This is because it is a "cultural crossroads."
East and West.
Tradition and innovation.
Multi-ethnic, multi-religious, multi-lingual.
This city-state
Without eliminating differences,
It has developed by integrating differences.
Western cuisine is also
Japan's acceptance of the West
It is a culture that has been reconstructed with the sensibilities of its own country.
That's why,
There is meaning in planting the first flag here.
The first store in Singapore is
It's not just a restaurant.
it is--
It is a "laboratory for Western food culture,"
It is a place to explore global standards,
It is a "port where you can meet your future friends."
It doesn't need to be large in scale.
There's no need for flashy advertising.
What you need is
Sincerity put into each dish.
On a plate of omelet rice,
A plate of hamburger,
It embodies the "kindness" that the Japanese have cultivated.
If only one person could understand that,
The culture spreads from there.
The first store is not a finished product.
In fact, it's better if it's unfinished.
Learn here,
Fix it here,
Polish it here,
Soon to Hong Kong,
And then to the city beyond.
Going out into the world
It's not about showing off.
Keep asking questions.
"Can this dish be made on a global scale?"
The first port of call to find the answer.
That was the first store in Singapore.
