**Because Singapore is "the quickest and most powerful hub for sharing stories and food culture with the world."**
The first store of the Western Food Culture Project is
"Why Singapore?"
Spreading Western food culture to the world.
As its first base,
We have positioned Singapore as our first store.
Its role as a crossroads in Asia, its international acclaim, and its understanding and maturity of food culture.
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Singapore is a place where Western food culture can be presented to the world.
It was the most logical city to start with.
🔹 Hong Kong Part 🔹
However, this idea did not originate in Singapore.
The idea of spreading Western food culture to the world
It originated in the city of Hong Kong.
Hong Kong is a city where diverse cultures and values intersect.
This was the first "port of thought" for this project.




